Copyright © 2025 Baddie Brand - All rights reserved.
Copyright © 2025 Baddie Brand - All rights reserved.
Baddie Brands wasn’t born in a boardroom—it was born in a moment of fear, and forged in the decision not to accept it as normal. We built the first prototype of the Baddie Bat after a close call walking home from work. No one took the fear seriously. So we turned it into something they couldn’t ignore.
That first product wasn’t perfect. But it was powerful. It said: I will not be easy prey. And neither should you.
Today, Baddie Brands stands at the intersection of protection, design, and unapologetic self-expression. We create tools that are beautiful and brutal. Functional and fierce. We don’t believe you should ever have to choose between safety and style.
We’re not just here to sell gear—we’re here to rewrite the rules. We believe safety isn’t a privilege. It’s a right. One that should look good on you, fit in your hand, and never ask you to shrink to feel secure.
Every product we design, every campaign we launch, every story we amplify—comes back to one truth: you deserve to feel powerful, not paranoid.
This page is about us. But really? It’s about you. Because the real Baddie isn’t the brand. It’s the one carrying it.
Welcome to the fight. Let’s make it look good.
Our founder was in bed, bat by her side.
Not because it was cute. Because it was necessary.She remembered the tip passed between women like gospel:
“Put a sock on the end—if someone grabs it, you can pull it back and get another swing.”But one night she was asked:
“What happens after the second swing?”
That question cracked something open.The Baddie Bat was born from that exact thought. Protection that doesn't stop when it gets hard. Design that doesn't quit at practical.
Napkins turned into CAD files.
Wooden prototypes turned into patented roller systems.And the more we built, the more women joined in—sharing stories, tips, fears, and fire.
Turns out, every woman had a sock-on-the-bat story. None of them wanted to settle for “good enough” ever again.
The mission caught fire.Baddie wasn’t just a bat. It became a brand: Real stories told out loud.
Tools that look like fashion but hit like defense.
A full product line that doesn’t scream “panic”—it screams power.
From the Baddie Burn to the Banshee, the products started to stack. So did the stories.
We’re gathering the loudest, realest, most unstoppable community of women we’ve ever seen.Submitting stories.
Nominating IRL Baddies.
Designing cards.
Giving 10% back to real women and real causes.
And in just a few months, our Kickstarter drops—ready to blow the top off the category.Because this isn’t about selling safety gear. It’s about rewriting what protection looks like when it’s built by us, for us.
In a world where personal safety is non-negotiable, Baddie Brands redefines protection with a fierce edge. Our mission? To empower women with self-defense tools that blend functionality with fearless style—because safety should never mean sacrificing your look.
Explore our range of self-defense tools and elevate your personal safety game. Shop now and be a Baddie!
