Our founder was in bed, bat by her side.
Not because it was cute. Because it was necessary.She remembered the tip passed between women like gospel:
“Put a sock on the end—if someone grabs it, you can pull it back and get another swing.”But one night she was asked:
“What happens after the second swing?”
That question cracked something open.The Baddie Bat was born from that exact thought. Protection that doesn't stop when it gets hard. Design that doesn't quit at practical.
Napkins turned into CAD files.
Wooden prototypes turned into patented roller systems.And the more we built, the more women joined in—sharing stories, tips, fears, and fire.
Turns out, every woman had a sock-on-the-bat story. None of them wanted to settle for “good enough” ever again.
The mission caught fire.Baddie wasn’t just a bat. It became a brand: Real stories told out loud.
Tools that look like fashion but hit like defense.
A full product line that doesn’t scream “panic”—it screams power.
From the Baddie Burn to the Banshee, the products started to stack. So did the stories.
We’re gathering the loudest, realest, most unstoppable community of women we’ve ever seen.Submitting stories.
Nominating IRL Baddies.
Designing cards.
Giving 10% back to real women and real causes.
And in just a few months, our Kickstarter drops—ready to blow the top off the category.Because this isn’t about selling safety gear. It’s about rewriting what protection looks like when it’s built by us, for us.