OUR MISSION

Putting Power in Your Hands.

We’re not just designing self-defense tools. We’re reimagining what safety looks like.
And...

Because every woman deserves to feel strong, safe, and seen.

Because we’re done carrying shame in our bags and trauma in our throats.

Because safety shouldn’t look like a panic button or feel like an afterthought.

Because we’ve been duct-taping our own defense systems for decades—socks on bats, keys between knuckles, eyes over shoulders.

And no one thought to design for us.

Protect, Empower, and Elevate

We don’t just make gear—we spark revolutions of confidence. Every product we launch and every story we share is designed to disrupt fear and replace it with power.

Protection Without Compromise

Self-defense tools that don’t just work—they work for you. From the patented Baddie Bat to our OC sprays, every product is field-tested, fierce, and fire.

No more choosing between cute and capable. Our tools work and serve looks

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Design That Defends

We build protection into the everyday. Gorgeous, powerful tools that live on your keychain or in your bag—always ready, always you.

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Power With a Purpose

We put our money where our mission is—10% of all proceeds go to causes that uplift and protect our communities. From survivor networks to self-defense education, we give back to the people doing the real work.

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Built Around You

No two journeys look alike. That’s why we design around real lives, real fears, and real needs.

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FAQ

Frequently Asked Questions

Got questions? We’ve got answers. Got questions? We’ve got answers. Learn more about our self-defense tools, community, or how to join the Baddie Brands mission.

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Stay fierce. Stay ready. Stay Baddie.