Copyright © 2025 Baddie Brand - All rights reserved.
Copyright © 2025 Baddie Brand - All rights reserved.
We’re not just designing self-defense tools. We’re reimagining what safety looks like.
And...
Because every woman deserves to feel strong, safe, and seen.
Because we’re done carrying shame in our bags and trauma in our throats.
Because safety shouldn’t look like a panic button or feel like an afterthought.
Because we’ve been duct-taping our own defense systems for decades—socks on bats, keys between knuckles, eyes over shoulders.
And no one thought to design for us.
We don’t just make gear—we spark revolutions of confidence. Every product we launch and every story we share is designed to disrupt fear and replace it with power.
Self-defense tools that don’t just work—they work for you. From the patented Baddie Bat to our OC sprays, every product is field-tested, fierce, and fire.
No more choosing between cute and capable. Our tools work and serve looks
We build protection into the everyday. Gorgeous, powerful tools that live on your keychain or in your bag—always ready, always you.
We put our money where our mission is—10% of all proceeds go to causes that uplift and protect our communities. From survivor networks to self-defense education, we give back to the people doing the real work.
No two journeys look alike. That’s why we design around real lives, real fears, and real needs.
Our patented roller system uses internal deflection tech that makes it nearly impossible for an attacker to get a grip. It rolls on contact—so even if they try to snatch it, they’re left empty-handed.
The Baddie Burn is not carry-on approved (because it’s too fierce), but you can pack it in your checked luggage. Always check local laws when traveling—empowerment should never get confiscated.
Louder than your ex at a party. It hits 130 decibels—that’s louder than a chainsaw and enough to turn heads, draw attention, and scare off anyone who thought you were an easy target.
Absolutely. Baddie Bundles are made for anyone who leads with power. Our sizing is inclusive, our cuts are clean, and our fits make statements, not assumptions.
We design for women, with women, and around women—because we’ve walked home with keys between our fingers and planned exit routes in parking garages.
That’s what inspired the brand. But anyone who moves through the world with that same gut-check awareness is welcome here. If you believe in bold protection, unapologetic presence, and power that doesn’t ask permission—you’re Baddie family.
In a world where personal safety is non-negotiable, Baddie Brands redefines protection with a fierce edge. Our mission? To empower women with self-defense tools that blend functionality with fearless style—because safety should never mean sacrificing your look.
Explore our range of self-defense tools and elevate your personal safety game. Shop now and be a Baddie!