IRL Baddies.
The Faces Behind the Fire.

Our patented roller system uses internal deflection tech that makes it nearly impossible for an attacker to get a grip. It rolls on contact—so even if they try to snatch it, they’re left empty-handed.

The Baddie Burn is not carry-on approved (because it’s too fierce), but you can pack it in your checked luggage. Always check local laws when traveling—empowerment should never get confiscated.

Louder than your ex at a party. It hits 130 decibels—that’s louder than a chainsaw and enough to turn heads, draw attention, and scare off anyone who thought you were an easy target.

Absolutely. Baddie Bundles are made for anyone who leads with power. Our sizing is inclusive, our cuts are clean, and our fits make statements, not assumptions.

We design for women, with women, and around women—because we’ve walked home with keys between our fingers and planned exit routes in parking garages.

That’s what inspired the brand. But anyone who moves through the world with that same gut-check awareness is welcome here. If you believe in bold protection, unapologetic presence, and power that doesn’t ask permission—you’re Baddie family.