Baddie holding the patented Baddie Bat for stylish self-defense for women

Dear Sir,
Your Body, My Bat.

Love Baddie

Empowering fearless women with stylish self-defense that hits hard.

bad·die /ˈbadē/

Fierce, Stylish & Unapologetic: She lives fearlessly while lifting others up. She doesn’t just protect herself—she owns her own power and she doesn't need a gun to do it.

She owns women's self-defense
She loves Baddie Brand women's safety products
She has the best self-defense tools
Featured Products

Empowering Women with Stylish Self-Defense Tools

Gear up. Glow up.
Own every step like it's a warning.

Baddie Brand Mark
Patented Baddie Bat Self-defense batonPatented Baddie Bat Self-defense baton

Baddie Bat™

Empowerment, Engineered

This isn’t just a baton—it’s a battle cry. Baddie Bat is your grab-proof, style-forward weapon of choice, designed for women who refuse to be overpowered.At its core? A patented roller system that makes it nearly impossible to wrestle away—because your power should never be someone else’s to take. Add a a built-in Dazzler light that blasts a blinding flash straight into their eyes—stunning them long enough for you to land a hit, make an exit, or both. It’s giving try me energy - because You don’t run from danger. You meet it with impact.

LAUNCHING ON KICKSTARTER SOON!
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Badde Brand personal protection gear

Baddie Burn ™

Your Power, Pressurized

Baddie Burn isn’t just pepper spray—it’s your first move, not your last resort. This compact firestarter unleashes a fierce stream of maximum-strength oleoresin capsicum, disabling threats instantly and buying you the most valuable thing in any confrontation: time. Engineered for speed and styled to slay, Baddie Burn fits perfectly in your palm, purse, or pocket. Whether you’re headed to dinner or walking back from class, this sleek little savage says: Not today.”

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Badde Brand personal protection gear

Baddie Banshee™

Scream Without a Word

When your voice shakes, Baddie Banshee doesn’t. This fierce little siren explodes with a 130-decibel scream—louder than a rock concert, sharper than a car alarm. It’s the sound of hell no in your pocket.Pull the pin and let it wail. Whether you’re running errands, heading to a late-night study sesh, or just crossing a sketchy parking lot, Baddie Banshee lets everyone around you know: you’re not alone, and you’re not easy prey.

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Baddie Brand Mark
Badde Brand personal protection gear

Baddie Bundles

This isn’t merch. It’s a movement.

Baddie Bundles are for the bold—the ones who don’t just carry protection, they wear it. From cropped tees to statement hoodies and snapbacks that hit harder than your ex’s excuses, every piece is a flex on fear and a nod to the community that refuses to be quiet or unprepared.Whether you’re gifting a fellow badass or upgrading your own vibe, Baddie Bundles turn everyday style into a walking, talking declaration: safety looks good on you.

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nominate your favorite woman
We're Giving it Back!

Banzai Baddies

POWER IN YOUR PALM,
PURPOSE IN YOUR POCKET

The Baddie Banzai Cards are more than collectibles. They’re declarations. Each one honors a real Baddie—a woman who fights, heals, builds, protects—and every foil-wrapped card comes with a 10% donation to that Baddie or her chosen cause.

You buy a Bat, you get a card, and you give back. That’s power with purpose.

Real Impact

IRL Baddies - The Faces Behind the Fire

These are the women who didn’t just survive—they turned survival into strategy. Every Baddie is living proof that fearlessness is contagious.

Testimonials

Our Baddies Speaking Up

They came, they slayed, they posted receipts. From unboxings to glow-ups, real ones are sounding off on what it means to roll with Baddie.

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Built Different, Period.

I’ve carried pepper spray before, but the Baddie Burn feels like it was made for me. Sleek, strong, and no BS. I walk taller with it.

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Jasmine L.

Oakland, CA

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She’s THAT Product.

I didn’t think a personal alarm could feel this stylish—until I clipped the Baddie Banshee to my purse and got three compliments. Loud and cute? Say less.

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Priya R.

Queens, NY

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Power in My Palm.

The Baddie Bat made me cry—in the best way. I didn’t know safety could feel this intentional. It’s not just protection, it’s a statement.

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Anita Sharma

San Antonio, TX

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Built Different, Period.

I’ve carried pepper spray before, but the Baddie Burn feels like it was made for me. Sleek, strong, and no BS. I walk taller with it.

Avatar
Jasmine L.

Oakland, CA

Pink Star IconPink Star IconPink Star IconPink Star IconGray Star Icon
She’s THAT Product.

I didn’t think a personal alarm could feel this stylish—until I clipped the Baddie Banshee to my purse and got three compliments. Loud and cute? Say less.

Avatar
Priya R.

Queens, NY

Pink Star IconPink Star IconPink Star IconPink Star IconGray Star Icon
Power in My Palm.

The Baddie Bat made me cry—in the best way. I didn’t know safety could feel this intentional. It’s not just protection, it’s a statement.

Avatar
Anita Sharma

San Antonio, TX

FAQ

Frequently Asked Questions

Got questions? We’ve got answers. Got questions? We’ve got answers. Learn more about our self-defense tools, community, or how to join the Baddie Brands mission.

Woman in Yoga Pose

Stay fierce. Stay ready. Stay Baddie.