Cam Rivera was always the protector type—ride or die, 3 a.m. picker-upper, the girl who held your earrings and your secrets. So when her best friend Maya stopped showing up, stopped laughing, started wearing long sleeves in summer—Cam knew. And when Maya finally escaped an abusive relationship, Cam was the one who helped her pack, hide, and heal. That experience didn’t break Cam. It activated her. Today, she’s a senior UX designer for a tech startup focused on personal safety apps. She’s the architect behind silent panic buttons, trauma-aware design flows, and features that let women discreetly document abuse or alert allies. Cam didn’t need to be hurt to care. She loved someone who was. And that was enough to make her a Baddie—the kind who builds the exits and holds the door open until every last woman gets through.
Cam donates to Futures Without Violence because while she couldn’t undo what happened to her best friend, she can help build a world where survivors are heard, protected, and believed. This organization doesn’t just react—they restructure. From policy to prevention to survivor support, they create systems that actually work. For Cam, that means everything. It’s where tech meets humanity—where real change starts. She gives because love isn’t passive. And justice shouldn’t be reactive. She donates in Maya’s name—so fewer women have to survive what her best friend did.
These are the women who didn’t just survive, they turned survival into strategy.
Every Baddie is living proof that fearlessness is contagious.
The Baddie Banzai Cards are more than collectibles. They’re declarations. Each one honors a real Baddie—a woman who fights, heals, builds, protects—and every foil-wrapped card comes with a 10% donation to that Baddie or her chosen cause.
You buy a Bat, you get a card, and you give back. That’s power with purpose.
In a world where personal safety is non-negotiable, Baddie Brands redefines protection with a fierce edge. Our mission? To empower women with self-defense tools that blend functionality with fearless style—because safety should never mean sacrificing your look.
Explore our range of self-defense tools and elevate your personal safety game. Shop now and be a Baddie!
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