Kate Serrano

Kate Serrano—the reason Baddie Brands even exists. She didn’t start the company, but ignited it. She was the spark—the friend who walked her roommate home every night because we didn’t trust campus security. The girl in heels who still carried keys between her fingers. The one who said, “There’s gotta be something better than pepper spray and prayers.” She was tired of the fear. Tired of the silence. Tired of being told “just be careful” when what we really needed was a system—and a tool—that fought back. Someone saw that in her. Saw the way she carried herself—bold, tactical, fearless even when I was scared. And they built a brand around that energy. Now she is the voice. The mirror. The name you see on the campaign and the reason behind the mission. She didn’t invent the Baddie Bat. But she's the reason it had to exist. And every time a woman arms herself with style and certainty, she’s channeling her. Because she refused to stay quiet.

RAINN

She chose RAINN—the Rape, Abuse & Incest National Network—because no one should have to survive in silence. They run the largest national hotline for sexual assault survivors, and they don’t just listen—they respond. With resources, advocacy, legal guidance, and real-time care. They make sure survivors aren’t just believed—they’re supported every damn step of the way. Kate gives because too many women she loves have whispered their stories to her like secrets. And she was done whispering. RAINN helps them speak, heal, and rise—and that’s exactly the kind of power she stands behind.

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